The X-Collective - by RocketX
Tough times often breed innovation and creativity, as evidenced by the numerous companies founded during the COVID-19 pandemic that filled new market gaps. To just name one, Workwize, which has…
Most startups and scaleups underestimate the value of an effective events strategy. This is likely because events are not measured in the same way as, for example, performance marketing is. However, in the post-COVID era, there’s a whole new set of opportunities businesses and their creative marketers can capitalise on within this field.
RocketX Head of Revenue, Beer Zandt, talked to Patrick de Laive, founder of The Next Web about this topic in more detail and discussed the importance of integrating an events strategy into your marketing.