3. Driving Growth Through a Data-Driven Event Strategy with - The Next Web

3. Driving Growth Through a Data-Driven Event Strategy with - The Next Web

Most startups and scaleups underestimate the value of an effective events strategy. This is likely because events are not measured in the same way as, for example, performance marketing is. However, in the post-COVID era, there’s a whole new set of opportunities businesses and their creative marketers can capitalise on within this field.

RocketX Head of Revenue, Beer Zandt, talked to Patrick de Laive, founder of The Next Web about this topic in more detail and discussed the importance of integrating an events strategy into your marketing.

Net als RocketX een goede podcast voor je bedrijf?

Andere afleveringen

The X-Collective - by RocketX

In this month’s xCollective podcast Beer Zandt spoke to Nadine van der Wal, Head of Growth at Spotr. An AI-powered building inspection platform, that has grown from an innovative idea…