Did you know that increasing customer retention rates by 5% increases profits by 25% to 95%? In the 7th episode of the xCollective we’re going to talk about customer success, an often underutilized function within early stage growth companies. But paramount to sustainable growth, especially in times of economic uncertainty. Let’s introduce our guest Oksana Afonina, an expert in building and scaling customer success teams. Oksana has been in the tech industry for over 10 years, with experience in client-facing and leadership roles at Google, Facebook and AppLovin, she’s definitely not new to the industry. For the past two years, she leads Customer and Partner Success teams at HubSpot.